Mon 10 Mar 2014
This is not a diss to Frank Ocean, so slow down before you start throwing shade at us. But Frank’s reasoning behind his decision to pull out of an upcoming Chipotle campaign is a bit peculiar.
According to the Hollywood Reporter, Ocean entered an agreement with the Mexican food chain to create a song for an upcoming Chipotle ad campaign that advocates local and sustainably-sourced food, while warning of the dangers of industrial farming. Frank reportedly saw a version of the commercial that was about 80% finished and was paid $212, 500 to produce the song, which was half of his fee. However, after catching wind that the final version would have a Chipotle logo, the singer backed out.
To his defense, Ocean’s lawyers say: “When Frank was asked to participate in this project, Chipotle’s representatives told him that the thrust of the campaign was to promote responsible farming. There was no Chipotle reference or logo in the initial presentation, and Chipotle told Frank that was an intentional element of the campaign,” the letter said. “Frank was also promised that he’d have the right to approve the master and all advertising.”
Howwever, the chain claims that this is completely false and not the agreed upon terms at all. They have since replaced Frank with Fiona Apple and are suing the singer for the lump-sum paid and additional damages.
Check out what Frank put on his Tumblr account in response…