Days after teasing fans, JAY-Z premieres the music video for “Family Feud.” Co-starring his wife Beyoncé and daughter Blue Ivy, the latest 4:44 visual takes place inside a church. Two decades after “You Must Love Me,” JAY-Z steps back inside the confessional. Blue Ivy walks down the church isle with her iconic father, as the Roc Nation mogul eventually is seen giving his testimonial inside a confessional booth while Queen Bey hears it all on the other side.

“Family Feud” is off JAY-Z’s 14th No. 1 album 4:44, nominated for 8 GRAMMYs next year including “Album of the Year,” “Record of the Year” and “Song of the Year.” Watch the cinematic video directed by Ava DuVernay below, which also stars Omari Hardwick, Michael B. Jordan, Rosario Dawson, Rashida Jones, Niecy Nash and more. UPDATE (1/5): The video is now available on YouTube.

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Miami and The 6 connect. Now with a major-label backing him in Interscope Records, Smokepurpp plans to ride off the high this year into 2018. Wrapping up a successful year, lead by the release of his debut commercial mixtape DEADSTAR, Lil’ Purpp puts in a call to Toronto and gets XO’s NAV on his latest track. Out now on iTunes, stream “Phone” below.

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Lloyd Banks’ At Your Request freestyle series is now in full swing. Following “End of An Era” and “Untouchable” earlier this week, the Queens lyricist drops some sharp lines over Fabolous and Jadakiss’ Friday On Elm Street-cut “Soul Food.”

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Following the success of his All AmerKKKan Bada$$ album earlier this year, Joey Bada$$ closes 2017 off strong. Digging into the vaults, the Brooklyn MC and Pro Era’s Kirk Knight connect on the previously unreleased “Gazzliona.” Recorded back in the summer of 2013, Joey and Kirk decided to give the fans an audio loosie to enjoy heading into New Year’s Eve.

Stream below.

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Known for releasing projects at a rapid pace, Curren$y has taken a much needed break since putting out The Motivational Speech EP with Lex Luger back in September. Spitta now returns, repping his JetLife crew alongside Cornerboy P and Young Roddy on “Moonlight.” With regular collaborator Monsta Beatz holding down the production, listen below.

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After a promising label debut in 2016, five-time Grammy winner Akon has re-launched Konvict Music with a new project entitled Konvict Kartel Vol. 2. The creative visionary crafts the artistic prowess of Konvict Music signees Tone Tone, OG Boo Dirty, Tre Carter, Demarco, 1st Broadcast and Upstairs for the new compilation.

Stream 10-track mixtape after the break via Soundcloud.

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Gucci Mane’s latest project, El Gato The Human Glacier, came out just 10 days ago. It served as Guwop’s third full-length release this year, following October’s Mr. Davis and May’s Drop Top Wop. The hardest working man in rap has another trick up his sleeve, announcing a new album is on the way. Taking to Twitter on Thursday afternoon (Dec. 28), the Atlanta star revealed a new album is coming titled The Evil Genius. Known for delivering projects soon after making announcements, expect The Evil Genius to arrive in the first half of 2018.

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Taken off their Sheesh project, Mic Capes & Dre Slapz unload the official visual for “Well Known.” The Puurple World-directed clip finds the duo personifying the track perfectly while keeping fans and critics alike engaged.

Watch the video below and purchase the collaborative EP via iTunes here.

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To this point, JAY-Z has dropped nine visuals in support of his platinum-selling and GRAMMY-nominated 4:44 album. As 2017 comes to a close, the Roc Nation mogul/artist is about to deliver potentially the biggest video in support of his 14th No. 1 album. On Thursday (Dec. 28), TIDAL releases a teaser of JAY-Z’s upcoming “Family Feud” video, co-starring Beyoncé. The clip already has captured everyone’s attention as both Jay and Queen Bey appear in the video, facing personal issues head on inside a church.

The full video for “Family Feud” is set to premiere on Friday afternoon (Dec. 29). Watch the 34-second teaser below.

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