Celebrities, tastemakers, designers and more have made their way to Sin City this week for the annual PROJECT Las Vegas convention. The 2013 edition kicked off on Tuesday at Mandalay Bay as Reebok hosted a press conference to announce the return of the Reebok Shaq Attaq, the signature classic sneaker worn by 15-time NBA All-Star Shaquille O’Neal. Swizz Beatz hosted the event as he unveiled the new retro version of Shaq’s sneaker while also reflecting back on the 7’1 center’s illustrious career. Another Reebok brand ambassador in Tyga also appeared at the conference to show support as his own sneaker, the T-Raww’s are available in-stores nationwide now.

View some more photos from Reebok’s conference below……

(more…)

Ever since Baauer’s catchy electronic dance tune “Harlem Shake” turned into this insane do-it-yourself phenomenon, there have been 4000 versions of the video uploaded every day. Four Thousand! All following the same formula…intro music with one guy pelvic thrusting while the rest of the room ignores him, then when the beat drops, cut to a chaotic scene where everyone is dancing and raving. And done. Youtube views smorgasbord! There’s a Firefighter Harlem Shake, and a Today Show Harlem Shake, and countless college Harlem Shakes, office Harlem Shakes, porn star Harlem Shakes, even the Hot97 in-studio Harlem Shake…

You know the only thing missing from the Harlem Shake videos? Actual Harlem Shaking.
Oh yeah…remember that little wobbly dance craze that was all the rage in the early 2000′s when it appeared in various Bad Boy music videos? One of the few dance fads that was best done by kids under the age of 16. Something about loose connective tissue perhaps.

Well, the Baauer song and viral meme is not about that Harlem dance. Sorry G.Dep.
And when Shlepp Films went to Harlem to see if the streets are “con los terroristas” with the rest of the “Harlem Shake” fanatics….the answer was a big fat no.

Well…actually, lol.
To be fair…I’m pretty sure there are more kids in Harlem dancing around in spirit hoods and “air humping” to the EDM “Harlem Shake” than there are kids doing the Harlem “Harlem Shake” in 2013…but it would be great to see someone tackle a hybrid-homage video to both past and present dance crazes. DO IT!

Until then….Let’s compare the Porn Star “Harlem Shake” to the Bad Boy “Harlem Shake”…
After the jump…
(more…)

He may take his fair share of fashion tips from ‘Ye, but there’s no denying Big Sean’s reputation as one of the best-dressed men in hip-hop today. In an announcement that will come as a surprise to few, the G.O.O.D. Music rapper has launched his own clothing and lifestyle brand, Aura Gold. Sean will debut the company’s first fashion line, Finally Famous, at ProjectMVMNT in Las Vegas, which runs from Feb. 19-21. He also offers us a sneak peek at the collection (modeled by himself) in VIBE‘s Feb/March “Style” issue.

Launching my own label is a dream come true for me. Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time.

Check out VIBE‘s pics of Big Sean’s very first fashion line after the jump…

(more…)

The stars were out at NBA All-Star Weekend in Houston. One of the highlight events occurred on Saturday night as LeBron James and Jay-Z co-hosted their 6th annual “Two Kings” dinner, sponsored by Sprite. Held at RDG + Bar Annie, some big names in entertainment, media, and sports attended in support of the two titans. Beyoncé, Diddy, 2013 NFL MVP Adrian Peterson, Drake, Pat Riley, Scottie Pippen, Ne-Yo, Irv Gotti, comedian Kevin Hart, and Twitter CEO Dick Costolo were some of the notables present at the upscale event DJ’d by Mick Boogie.

Check out some photos from the night below…..

(more…)

Two of hip-hop’s bright new stars appeared at Jeremy Scott’s MADE Fashion Week show in NYC on Wednesday afternoon. A$AP Rocky was spotted front-row draped in a Chicago Blackhawks hockey jersey as he sat beside K-pop singer CL from the girl group 2NE1 at Milk Studios. Big Sean attended the event flashy as ever with a black fur hoodie and custom adidas patterned outfit. After spending some time with photographer Terry Richardson and model Leigh Lezark, Big Sean later appeared at the unveiling of adidas’ Energy Boost sneaker at the Jacob K. Javits Convention Center.

The G.O.O.D. Music MC was spotted mingling with actresses Phoebe Tonkin, Nikki Reed, Maggie Grace, Rosario Dawson, Morena Baccarian and actor Anton Yelchin.

Click below for more photos…..

(more…)

Rick Ross was front row at the Metropolitan Pavilion for girlfriend Shateria Moragne-el’s New York Fashion Week runway show on Tuesday night. The Bawse, whose been reportedly linked to the beautiful fashion designer looked dapper as he enjoyed champagne at the event. Moragne-el happened to be the passenger in Rozay’s Rolls Royce during the attempt on his life during a drive-by-shooting last month in Miami. Waka Flocka Flame, Toya Wright, Trina, and Love & Hip-Hop NY’s Rich Dollaz were also spotted at the fashion show.

Check out some photos below…..

(more…)

Beyoncé was glowing as she appeared at the premiere of her  Life Is But a Dream HBO documentary in New York on Tuesday night. The pop star was glowing as she wore a shimmering champagne gown designed by Elie Saab. Jay-Z, Her sister Solange, mother Tina Knowles, model/actress Selita Ebanks, The-Dream, Angela Bassett, Chris Rock, Russell Simmons, Questlove, and Oprah Winfrey attended the screening at Ziegfeld Theater. Following the film’s debut, the stars made their way to Christie’s for an after-party which featured Solange as the night’s DJ.

Earlier in the day, Bey sat down with Oprah for an exclusive one-on-one interview where she speaks about her NFL Super Bowl performance and her new documentary. That will air on Oprah’s “Next Chapter” Saturday, February 16  at 8 p.m. EST on OWN. Beyoncé’s Life Is But a Dream film follows right after at at 9 p.m. on HBO.

Check out some photos from the red carpet below…..

(more…)

All eyes were on A$AP Rocky this past weekend, as the Harlemnite walked the runway for Hood By Air’s Fall 2013 runway show on Sunday afternoon. Pretty Flacko modelled stylish pieces from the brand’s first New York Fashion Week event. As one of the first celebrities to support the line designed by Shayne Oliver, Rocky looked like a natural in the futuristic collection that was displayed in a foggy, dark, and eerie setting at New York City’s Milk Studios. The showcase featured various support from fellow designers, artists, and influencers, as Waka Flocka Flame, Theophilus London, Terence Koh, and Genevieve Jones were all spotted front row.

On the music side, Rocky’s “Fu**in’ Problems” is now certified platinum digitally and continues to sit comfortably on Billboard’s Hot 100 Top 10. LongLiveA$AP is out now.

Check out photos and video from the show below…..

(more…)

The 55th annual Grammy Awards came to a close on Sunday night. While a number of memorable moments were caught on-air during the live telecast, there were plenty of encounters missed backstage and in the audience. From Chris Brown and Rihanna having a cozy moment, to Jay-Z running into Jack White backstage, an event like this caught artists together who in most cases met for the first-time. Catch all the performances here and red carpet arrival photos here.

Take a peek backstage and in the audience of this year’s Grammys below……

(more…)

Music’s biggest night is finally here. The 55rth annual Grammy Awards have arrived, from the Staples Center in Los Angeles entertainment’s finest has come together to celebrate various genres of music. Of course, such a spectacle brings out the latest in fashion as Justin Timberlake, Chris Brown, Wiz Khalifa, Rihanna, Beyonce, Rick Ross, 2 Chainz, Ashanti, Taylor Swift, and others graced the red carpet.

Check out photos from the red carper arrivals below…..

(more…)