Mon 27 Oct 2014
If you weren’t sick of seeing your Instagram feed flooded with #WokeUpLikeDis snaps, then get ready to see Beyoncé style all those “Instagram models” you begrudgingly follow. According to British Vogue, Bey is teaming up with Topshop to launch an activewear label called Parkwood Topshop Athletic Ltd, which will include “clothing, footwear and accessories across dance, fitness and sports categories” (in other words, lots of spandex). The collection is slated to arrive in Fall 2015, and will be available in selected Topshop stores and online.
Says Beyoncé of her new venture:
I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for their fashion credentials and forward thinking. Working with their development team to create and produce a technical and fashion led collection is exciting and I’m looking forward to participating in all aspects of this partnership.