Tue 19 Feb 2013
Swizz Beatz, Tyga & Shaquille O’Neal Attend Reebok’s PROJECT Showcase in Las Vegas
Posted by Mr.North under for fashion-hounds and obsessive consumers , photosNo Comments
Celebrities, tastemakers, designers and more have made their way to Sin City this week for the annual PROJECT Las Vegas convention. The 2013 edition kicked off on Tuesday at Mandalay Bay as Reebok hosted a press conference to announce the return of the Reebok Shaq Attaq, the signature classic sneaker worn by 15-time NBA All-Star Shaquille O’Neal. Swizz Beatz hosted the event as he unveiled the new retro version of Shaq’s sneaker while also reflecting back on the 7’1 center’s illustrious career. Another Reebok brand ambassador in Tyga also appeared at the conference to show support as his own sneaker, the T-Raww’s are available in-stores nationwide now.
View some more photos from Reebok’s conference below……










