On Thursday (Sept. 6), TMZ reported that Kanye West would serve as creative director for the inaugural PornHub Awards, taking place at The Belasco Theater in Los Angeles later that night. Kanye’s creative house DONDA partnered with world renowned tour designer Willo Perron to manage the show’s production and stage design. Kanye’s YEEZY clothing line was also incorporated into the event, as special merch was made for the awards show and is now available for $75 on yeezysupply.com.

West also used the awards show, which was presented in VR live, to premiere a new song featuring Lil’ Pump. The song, called “I Love It,” was debuted with a music video where the two taking trolling to a new level as they play large block figurine characters of themselves. Spike Jonze, who has worked with Kanye on a handful of his music videos, served as director for “I Love It.” The move comes a few weeks after Kanye discussed his porn fetish in an interview with Jimmy Kimmel Live! and putting out the song “XTCY” which featured a sample of a girl moaning throughout the record.

Continue after the jump….

Kanye West Apologizes to Drake: “I Love You”
Kanye West – “XTCY”