Mon 10 Mar 2014
Frank Ocean May Not Understand What Commercials Are For #ChipotleBeef
Posted by Mikey Fresh under Beef[9] Comments

This is not a diss to Frank Ocean, so slow down before you start throwing shade at us. But Frank’s reasoning behind his decision to pull out of an upcoming Chipotle campaign is a bit peculiar.
According to the Hollywood Reporter, Ocean entered an agreement with the Mexican food chain to create a song for an upcoming Chipotle ad campaign that advocates local and sustainably-sourced food, while warning of the dangers of industrial farming. Frank reportedly saw a version of the commercial that was about 80% finished and was paid $212,500 to produce the song, which was half of his fee. However, after catching wind that the final version would have a Chipotle logo, the singer backed out.
To his defense, Ocean’s lawyers say: “When Frank was asked to participate in this project, Chipotle’s representatives told him that the thrust of the campaign was to promote responsible farming. There was no Chipotle reference or logo in the initial presentation, and Chipotle told Frank that was an intentional element of the campaign,” the letter said. “Frank was also promised that he’d have the right to approve the master and all advertising.”
However, the chain claims that this is completely false and not the agreed-upon terms at all. They have since replaced Frank with Fiona Apple and are suing the singer for the lump-sum paid plus additional damages.
Check out what Frank put on his Tumblr account in response below…

Defamation—also called calumny, vilification, or traducement—is the communication of a false statement that harms the reputation of an individual, business, product, group, government, religion, or nation. Most jurisdictions allow legal action to deter various kinds of defamation and retaliate against groundless criticism.
Under common law, to constitute defamation, a claim must generally be false and have been made to someone other than the person defamed.[1] Some common law jurisdictions also distinguish between spoken defamation, called slander, and defamation in other media such as printed words or images, called libel.[2]
UPDATE: Here’s what Frank Ocean told Chipotle to do with their money.
Related:
Bonnaroo 2014 Lineup: Kanye West, Frank Ocean, Lauryn Hill, Wiz Khalifa, Chance the Rapper & More
March 10th, 2014 at 2:37 am
At least companies are going to be really enthusiastic about signing deals with this artist in the future.
March 10th, 2014 at 5:47 am
why would they agree to have ad with out there logo that doesn’t sound right
March 10th, 2014 at 9:35 am
If he didn’t like the commercial and didn’t want to do the song, what is his reasoning for keeping the payment?
March 10th, 2014 at 10:38 am
Lol! That’s the funny thing about this! Let’s see the line of companies that will want to work with him in the future. At he eod he’s just hurting his own pockets…
March 10th, 2014 at 11:03 am
He finished the song, i.e. he held up his end of the bargain. Why not keep 50% of the money he earned?
March 11th, 2014 at 2:28 am
I appreciate Frank’s integrity!
March 11th, 2014 at 9:54 am
Fiona Apple’s version is incredible anyway. It was an amazing animation and I would regret not having been apart of it if I was him.
March 11th, 2014 at 9:54 am
I think Frank didn’t want his “brand” harmed by working with the company. If his claims are true that the original commercial was about responsible farming, I could see him being into that but once the logo was thrown in there, he didn’t want to be associated with it. I respect it. If he gave them their payment back, they should just move on.
March 11th, 2014 at 10:11 am
Why should he keep 50% when they have a song they can’t use or do anything with. the point of the deal was to have something useable for the commercial.