Snoop Dogg uses Halloween to debut his new monkier, Snoop Lion in the video for his single “La La La.” The Diplo-produced song serves as the first offering off his upcoming reggae influenced album, Reincarnated. Right in trick-or-treat mode, the visual features the West Coast-legend and party goers draped in distinctive Halloween costumes. Directed by Eli Roth, the video will premiere later this evening in Las Vegas on the world’s largest LED screen on top of Roth’s year round horror experience Goretorium.

Snoop’s new album is set to release early 2013.

Watch the MTV premiere below….

Previously: Snoop Lion – “La La La”