As part of their 2013 Art Labels Project, Beck’s invited a handful of artists, including Kid Cudi, Marc Ecko and Willis Earl Beal, to design their own label to grace more than 13 million of their beer bottles for the next three months. In the latest spot, Cudi breaks down the design of his label, which incorporates all the artwork elements of his existing album covers. Shot by the folks over at ILLROOTS.

Watch Kid Cudi’s Beck’s commercial after the jump…

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