Nabil and Kendrick Lamar recently created an eye-pleasing set of raw black-and-white — and color — images for Reebok’s new classic campaign. In an accompanying video, K. Dot also opens about the first time he walked into a classroom to find every one of his classmates wearing Reebok Classics on their feet. He talks about his custom “Perfect Split” sneaker and discusses their significance in his life.

Continue below…

Reebok: In a world where content is increasingly disposable, Reebok Classic celebrates creative art forms in their most real and original formats. Nabil’s distinctive aesthetic features a nostalgic edge, using vintage film equipment to capture Kendrick at his most raw and characterful. Kendrick shares his first experience of the Classic Leather through a candid film that celebrates individuality, inspires self-expression and is rooted in authenticity. Respect the classic to create the future.

The Classic Leather Perfect Split pack brings Kendrick’s split personality to life, with ‘split’ rubber outsole featuring retro GUM and contemporary ICE color blocking. The Classic Leather “Perfect Split” is available now for both Men and Women for $74.99 at retailers including Reebok.com, Champs and Footaction.

Related:
Rihanna, Kendrick Lamar & Usher to Perform at 2016 Global Citizen Festival