MissInfo.tv » Spandex Formation! Beyonce’s Ivy Park Workout Line

This really should have happened ages ago. Beyonce has effectively been the definition of that “gym life” since…pre-pubescence, so for her to not have a line of leggings and sports bras is pretty much a gaping hole in American capitalism. But all’s well, the queen will still make an absolute killing when her Ivy Park “athleisure” (as if we need a tag word to give women a reason wear spandex while doing errands on a Sunday) hits the market in April. The mid-priced ($30 to $200) line will be available at Beyonce’s Ivy Park site, Nordstrom’s, Topshop (Beyonce partnered w/ Topshop’s founder Sir Phillip Green on the line), and Net-a-Sporter. Finally all of the young women (and men) uploading their own versions of Bey’s “Formation” video (some, very inappropriate) will at least be able to do so in Beyonce-sanctioned stretch pants : )

I like the simplicity of the pieces…not overloaded with flowery prints or gold embellishments (ahem, Rita Ora for adidas). And I like that it’s not Beyonce merch…it’s fine being it’s own entity. Vogue mentions that the leggings have a waistband that flips from high-rise to low-rise…which I think most yogapants do anyways, but it’s functional (for women blessed to still have a tummy that doesn’t need sucking in, lol. Unlike mine.)

Check out more of Beyonce’s Ivy Park line and some a pull quote from Vogue’s description…after the jump

UPDATE:
Oof. The tit for tat between Vogue and Elle Magazine reminds me of last year when Drake dropped a mixtape in the middle of Diddy’s big concert, stealing all his social media thunder. Elle has been trumpeting the reveal of their new Beyonce cover with an hourly photo tribute…but this morning, Vogue posted their news story with Bey’s Ivy Park video at the same time as Elle. *screeech* That’s the sound of lacquered tapered nails dragging on desks.
Here’s the Elle cover.

Via Vogue:
“Showcasing key looks from the 200-piece collection with Topshop, Beyoncé and her squad of fitness enthusiasts work up a sweat in effortlessly cool athleisure. Think: cobalt blue logo-emblazoned sports bras and matching leggings with a “flip-to-low-rise” waistband, honeycombed reflective print jackets that make a chic nod to Queen B’s dutiful beehive, sleek and polished bodysuits with mesh trim, and cheeky over-the-thigh varsity socks. It’s the product of Beyoncé’s first joint venture with Sir Philip Green: high-octane style to match a high-intensity workout. The real standout, though, is the signature seaming system of the line’s leggings. They come in three tiers of shapes—“I” (low-rise), “V” (mid-rise), and “Y” (high-rise)—and work from the inside out; their inner contour shorts enhance and flatter a range of physiques.”