Google are set to challenge Spotify, Apple Music and Tidal with their new streaming service, YouTube Music, launching next week.

A revamped version of YouTube Red, YouTube Music offers music fans the usual bells and whistles of a streaming platform — “official songs, albums, thousands of playlists and artist radio” — with the added attraction of “YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you can’t find anywhere else.”

Continue reading below…

The platform also utilizes Google Assistant technology, offering “deeply personalized” recommendations based on time of day, location and listening patterns, and allowing listeners to search for songs they can’t name (for example, “that hipster song with the whistling” or “the one that goes, ‘I make money moves’“).

Here’s a look at the YouTube Music mobile app interface:

YouTube Music is available for $9.99 per month, which includes background listening, downloads and an ad-free experience, or $11.99 per month (known simply as YouTube Premium), which offers ad-free, offline viewing and exclusive video content. There’s also a free version of YouTube Music that’s supported by ads.

YouTube Music officially launches next Tuesday (May 22) in the U.S., Australia, New Zealand, Mexico and South Korea, before arriving in other countries in the coming weeks. Visit Google’s blog for the full details on YouTube Music.

Related: Blueprint: How Lyor Cohen Built Def Jam, Launched 300 & Reimagined YouTube Music