Young Thug is doing things differently when it comes to promoting his highly-anticipated Slime Season 3 mixtape. The Atlanta rapper, who is down in Austin, Texas for SXSW 2016, revealed the release date for SS3 in a unique way.

A funeral procession lead by a marching band made its way through Austin’s 6th street, where a black casket covered in red spray paint caught the attention of many. The marketing tactic worked, as by-standers snapped photos of the casket covered in the logos for Slim Season 3, Thugger’s YSL clothing apparel line, and the release date for SS3, March 25.

Continue after the jump….

Previously: Young Thug Still Has No Love for Rich Homie Quan