Last week, Time Inc. confirmed NME’s free weekly print magazine will cease publication and this is the final edition. The news powerhouse’s UK group managing director of Music, Paul Cheal revealed the NME is one of the most iconic brands in British media and their move to free print has helped to propel the brand to its biggest ever audience on the digital side of things.

The free weekly first hit the stands back in 2015 and featured Rihanna on the cover.

Continue below…

“At the same time, we have also faced increasing production costs and a very tough print advertising market. Unfortunately, we have now reached a point where the free weekly magazine is no longer financially viable. It is in the digital space where effort and investment will focus to secure a strong future for this famous brand.”

[via MBWW]

Related: Time Inc. And Yahoo Could Become One Company