Fri 8 Jul 2011
The Internets Review Kanye West and Jay-Z’s ‘Watch The Throne’ Album
Posted by Mikey Fresh under new music , quotes[26] Comments
Mikey: Last night… as you probably heard by now… Jay-Z hosted a super private listening session for Watch The Throne. While we were noticeably absent from the affair, a gang of our colleagues were in attendance at the Mercer hotel. Unsurprisingly, just about everyone had positive things to say about the project and the mini reviews turned out great and were very insightful. Haha, but I can’t help in just recapping what shorty from my office said about the album two weeks ago, “Watch Throne is awesome. It sounds like an older Kanye album, with a lot of samples but with crazy guest verses from Jay.”
I haven’t heard it yet, but I trust in these Internet tastemakers.
Check out reviews from VIBE, AllHipHop, GQ, RollingStone, EW, BET, MTV after the jump…
Link: Check out our favorite Tweets about Watch The Throne
VIBE: The expectations for this album are insane. And if Jay and Ye delivered the Holy Trinity of rap records people would still find flaws. But they do this for the culture and the record isn’t done yet. What I will say is I heard some great material last night. And goodnight.
AllHipHop: Overall, Watch The Throne is one of the most interesting pieces of Hip-Hop I’ve heard in a long time. Many people asked is it “classic” or is it “dope as expected.” I believe, to properly enjoy the album, they are going to need to shed expectations and erase what they know. I already can see there will be a segment of the population that simple will not “get” this album. But, that is the beauty of Watch The Throne. Everybody won’t love it and others will swear by it. It will be the topic of debates and hate. Through it all, its very cool to see Hip-Hop artist evolving creatively. Fearlessly.
MTV: On another particularly interesting song, Jay-Z and Kanye deliver verses directed to their hypothetical unborn sons. (Note: Jay-Z’s press representative asked that lyrics from songs not be quoted.) The Brooklyn MC recalled that Yeezy first recited his verse to him at New York’s Museum of Modern Art. “I told him I wasn’t going to get on it,” Jay-Z told MTV News of the song, adding that he thought Kanye’s verse, running down his myriad past mistakes, is one of his best ever. “The honesty of it, it’s just really cool.”
Billboard: Although many guests at last night’s listening session had been given the impression that they would be able to live-tweet the event and their reaction to the album, those in attendance were told not to use Twitter during the session and to avoid quoting direct lyrics in their reviews, as songs and presumably verses could still change. Guests were encouraged to take notes, however, and were offered RocNation notepads and pens. The session was briefly interrupted when one media rep was removed from the room shortly after the session began for live tweeting his reaction to the songs being played.
The songs were dramatic and boastful, with Jay-Z often taking the lead lyrically, and the collection showcased the differences between the two artists – Jay-Z, the technical marksman, and Kanye, the emotive chest beater. Jay-Z said the two began recording the album last year in England and had recorded in Australia while Jay-Z was on tour, as well as in New York, Paris, and Los Angeles, often in hotel rooms. At least one of the songs played was recorded at New York’s Tribeca Grand.
GQ: During the conversation, Jay addressed his and many fans’ disappointment with the first single, “H.A.M.,” which was not played and may not make the final cut. He mentioned that this iteration of the album was the third, after two scrapped rounds of songwriting and recording, blaming ambition and expectation for the false starts. He also said that the sessions were often bizarre and star-packed, at one point recalling one night that featured the celebrated Givenchy designer Riccardo Tischi (who also crafted Watch The Throne’s gold-embossed cover), British women’s wear star (and Kanye obsession) Phoebe Philo, and Russell Crowe. Sounds like a fun room.
BET: In a room full of journalists, two pre-order contest winners, RocNation employees, and champagne, Jay-Z is extremely comfortable. Being used to the routine, he knows how to turn around an awkward situation, like when a journalist is removed from the room for tweeting too many details (“let’s not act like we all didn’t see that just happen,” he jokes). And he certainly isn’t fazed by questions about the perceived difficulties of working with Kanye (Jay says Kanye’s motive always comes from a good place). But, with a career that spans 15 years and 11 albums, Jay can afford to be relaxed.
EW: “Why don’t you sit on the floor,” Jay-Z, clad in a Yankees cap, white v-neck tee, and matching shell-toe Adidas, asked the few people lingering around the entrance to his Mercer Hotel suite in Manhattan’s Soho last night. “We can make it like camp.” The revered rhymer invited friends and a select few journalists for an early listen of Watch the Throne, his long-awaited full-length collaboration with Kanye West.
RS: Exuding casual cool in jeans, a white t-shirt and a backward Yankees cap, Jay-Z hunched over a black MacBook connected to massive speakers. What we were about to hear was a work in progress, he explained. Most of the songs don’t have confirmed titles, and all lyrics and track sequencing are still subject to change substantially before the album’s release date (another detail that has yet to be finalized).

July 8th, 2011 at 5:17 pm
“Guests were encouraged to take notes, however, and were offered RocNation notepads and pens”
I’m all set wit this one!!! Lmao listen a man straight sonnin’ niggaz wit utter showmanship!! The Audacity, Ha!!!
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July 8th, 2011 at 5:19 pm
nice aggregate report!
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July 8th, 2011 at 5:45 pm
I’ll say I’m definitely curious and leave it at that…feels like there’s way too much media coverage yet never a product worthy of it all.
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July 8th, 2011 at 6:38 pm
If the album is as dope as the cover, we should all be good when it drops
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July 8th, 2011 at 8:48 pm
YES!
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July 8th, 2011 at 9:29 pm
“And if Jay and Ye delivered the Holy Trinity of rap records people would still find flaws.”
Riiight….yeah, because right now, we’d shit on another Illmatic, right?
fuck outta here. A great rap album is a great rap album. Plain and simple. Greatness always stands out, and most people tend to love it for that very reason. Pretending like the cream doesn’t rise to the top is silly.
“I believe, to properly enjoy the album, they are going to need to shed expectations”
shed expectations = lower standards. But still like the record because you’re supposed to love Jay & Kanye and their ‘artiste’ moods.
honestly, if the ‘tastemakers’ are on the dicks of the artists, what the point of even having a tastemaker?
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July 8th, 2011 at 10:23 pm
I doubt any of these “tastemakers” that were lucky enough to get to go to this exclusive shindig are gonna talk ill of the album even if it was not as good as it SHOULD BE. They don’t wanna be left out the next time. I think some of these “tastemakers” get so caught up in the status of being one, they’ll just ride with whatever’s hot right now to stay in the loop rather than give an honest opinion.
I hope, and have faith, that Jay and Kanye will make a hot album though. Those are expectations that I don’t feel I should have to shed, but ones they should have to live up to. After all, we are talking about JAY-Z AND KANYE WEST (with assorted major guest stars, producers, etc. AND a CRAZY HYPE MACHINE behind them.) Anything less than a great album is a going to be and SHOULD BE a disappointment point blank period.
It’s the Detox syndrome. These artists build crazy hype behind these projects, saying it’s gonna change music and be a classic. Then, when the fans hold them to those standards, we’re told our expectations are too high. FOH.
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Chris27 Reply:
July 8th, 2011 at 11:05 pm
Exactly, like they are gonna speak ill of it.
I think the album will be solid, just glad some real hip hip os coming back, with Em and Royce dropping that heat and this coming out its good for real hip hop.
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Truf.com Reply:
July 9th, 2011 at 2:50 am
album will be solid. solid log of sh*t
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purple bob marlon Reply:
July 9th, 2011 at 12:12 am
i have nothing to add to this great post.
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July 8th, 2011 at 10:40 pm
A campfire listening session holding hands singing ‘Kumbaya, My Lord’ in a critic circle sipping champagne. Give me a break, make a regular press listening session. lol
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purple bob marlon Reply:
July 9th, 2011 at 12:15 am
regular press listening sessions require a release date for the album asshole.
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Runway Reply:
July 9th, 2011 at 2:38 am
Yeah why give an actual date when they can just keep it secretive but have the album cover art work and listening sessions public enough to make sure its press worthy? Nobody wants to watch the throne for an entire year!
that was my point ignoranus, this listening session was pointless it was bias and a joke, i couldn’t help but laugh at “camp fire listening session”.why not just do an actual release date press listening session instead of going to press campfires and “secret meetings”
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DJ Chuck NICE Reply:
July 9th, 2011 at 8:10 am
and this is why the one person said “…..if Jay and Ye delivered the Holy Trinity of rap records people would still find flaws.”
It’s a different generation now…..all this “behind-the-scenes” knowledge is a gift and a curse (pun intended). We’re already criticizing the damn listening session, them sitting on the floor, even if their telling the truth or not…..but if they said the album was sounding shitty everybody would run with it….am I wrong??? That’s why I’m glad I came up when I did, b/c I can side step all the BS and just listen to the joint when it drops…everybodies a internet critic….lol
Nightfall Reply:
July 9th, 2011 at 10:23 am
Summed up perfectly by DJ Chuck NICE.
I have my own taste already I’ll make up my mind about the music w/o outside impressions.
July 9th, 2011 at 12:49 am
To be honest, sounds like it sucks.
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July 9th, 2011 at 2:56 am
lets see jayz gonna brag bout his money again an kayne will rap bout how gay he is nexttt lol
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July 9th, 2011 at 12:56 pm
I agree that the tastemakers will not speak ill of the album but does anyone really believe it will NOT be great?? Jay has been more to me than the guy that puts out hot albums and I’ll buy this one off the strength…. 4
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DJ Chuck NICE Reply:
July 11th, 2011 at 7:53 am
Unfortunately there are alot of ppl who are rooting for this album to suck….smh….either way it probably won’t please everybody,but how many albums these days do?? No matter what, these 2 cats already cemented their place in the game, so musically & creatively the possibilities are endless,so in the end, either you like it or you don’t.
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July 10th, 2011 at 12:58 am
in the words of jay “why da fuck ya mad at me for?” like one of the sources said, ya hating on something thats not even out yet? what happen to listening den criticizing? but even den ur ears r biased cuz ya rather listen to waka flocka and soulja boy. im surprise ya don’t criticize the way these guys decided to team up. atleast they understood H.A.M wasnt that tough. it shows they understand where they need to go with this album.
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SavannahChitlinPimp Reply:
July 10th, 2011 at 10:48 am
Who’s hating?
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BlueMagic Reply:
July 10th, 2011 at 10:18 pm
GADJI N JAE. alreadi taking shots at the album
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July 10th, 2011 at 8:44 am
I don’t see why they had to comment on what Jay Z was wearing, as though it was atall relevant, maybe thats an indication that the album didn’t really fase them..?
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July 11th, 2011 at 12:06 am
dont expect a classic!!! jayz and kayne are on a level where its not about the music sounding hot but marketing themselves thru the music.Like the after effect of a great abstract artist..they create one piece of art thats ground breaking everything after is not put its earned a right to be looked at with the same praise as the great one.its good to see brothers succeed and become thinkers…:)
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July 11th, 2011 at 12:24 pm
The AllHipHop early review was ugly neutral. Smh……Why even write that?
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July 11th, 2011 at 6:08 pm
OMG I’m drooLing for this I can’t wait to Pre order!
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