Top Dawg Entertainment is the successful label home to Kendrick Lamar, SZA, ScHoolboy Q, Jay Rock, Ab-Soul, SiR, Isaiah Rashad, Lance Skiiwalker and more. TDE CEO Anthony “Top Dawg” Tiffith made an announcement on Wednesday (Aug. 8), revealing the newest addition to the label. Reason is Carson, California spitter, who appeared on “Reasons” off the TDE-curated Black Panther: The Album project earlier this year.

Finally able to proudly put this out and say thank you to @topdawgent for welcoming me to the family. And a huge thank you to @dangerookipawaa for taking a chance on me. You saved my life and I’m here to work,” said Reason in a message to the fans. Along with the news, Reason drops a new record called “The Soul.” Stream it below. UPDATE (8/14): Official music video for “The Soul” added.

Continue after the jump….

New Music: Reason – “The Soul”

Previously: Black Panther: The Album (Album Stream)