I want y’all to understand the movement and opportunity that we all have. Reebok is definitely back. I am happy to be the creative director globally that puts me up there with the Marc Jacobs and Karl Lagerfelds. To have that position coming from the South Bronx…I tell everyone that the sky is not the limit, it’s just the view.

Miss Info: Last night, Reebok Classics threw a huge party in midtown Manhattan to celebrate their partnership with Swizz Beatz and the launch of their “Reethym of Lite” campaign. Yours truly and Mikey were there early because I had the pleasure of chatting with the celebrity guests for Reebok’s own interview series (which will be posted on Reebok’s website soon). Much love to Justin and Matty from Reebok, Nicole/M&CSaatchi, Casey/KidsWithCandy, and the  Influencers documentary crew). I love how this Reebok team is pulling in talented people and taking risks ; )

Back to the party: the space was packed to the rafters with Swizz’s friends and family: wife Alicia Keys, mentor Clive Davis, uncle Darrin Dean, Pharrell and his  lovely lady, Diddy (which Cassie in the cut), the talented Verbal and his wife Yoon (more on Verbal’s Reebok venture soon!), Teyana Taylor, Lloyd Banks, Maino, Nore, Busta Rhymes, Red Cafe, Selita Ebanks, director Chris Robinson, O’Neal McKnight, and more. There were also tons of music, media and fashion industry vips as well. Check out photos of the partygoers and their colorful ‘fits here.

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Mikey caught video of Swizz’s speech to the crowd (above) and more performance footage….
After the jump


Swizz brings Lloyd Banks out for “Start It Up” and more at Reebok’s “Reethym of Life” Party


The story behind the dancers from many different disciplines, all recruited for the “Reethym of Life” video.


The set designers create a “matrix of light and shadow” for the “Reethym of Life” commercial. That 3D “R” is pretty friggin’ cool. Verbal mentioned at the party that he and a partner named Pablo from Paris have also launched a 3D light display company. You’ll get a closer look when his Japan-based Reebok collaborations roll out. I’ll have more details in a separate post.

Related:
Kid Sister x Kelly Rowland “Motivation (Chicago Juke Remix)”…Plus Insane Juke Dancing
Swizz Beatz and Santigold Cover ‘PAPER’ Magazine’s Music Issue
Behind The Scenes: Meek Mill feat. Rick Ross & Swizz Beatz “Reebok Back”