Sony Music Entertainment has entered into a strategic partnership with Jonathan Master, the innovative A&R and marketing entrepreneur who has worked with artists including Logic, D.R.A.M., G-Eazy, Cam’Ron, PJ Morton and Grammy-nominated producer !llmind, it was announced today. Together, Sony Music and Master are launching SamePlate, a new joint venture label focused on cultivating emerging, dynamic music talent using cutting-edge approaches to artist development and services.

“We are thrilled to be partnering with all the great people at Sony Music on this new label. SamePlate’s mission is to work in true partnership with artists to help them nurture their brands, not just chase records. Artists need to be competitive and relevant all the time, not just in traditional release cycles, and we are committed to helping them share their stories with fans every day, through any medium, including music, videos, and social content” said Master.

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Master will head the New York-based imprint and oversee a dedicated staff that includes Alex Ciccimarro, who will serve as VP, Operations. Ciccimarro previously held digital marketing roles for Republic Records and Atlantic Records, and has worked on releases from Cardi B and Gucci Mane, and the soundtrack to “Hamilton: The Broadway Musical,” among others.

At launch, SamePlate’s roster includes Ro Ransom, YGTUT, TOBi, Eza, Shari Marie, ROMderful and Ducko McFli. Its first release, “Floetry,” from Ro Ransom, was just premired by Pigeons & Planes and is out now. 

Related: New Music: Ro Ransom Feat. Jazz Cartier “Prettiest”