no guns allowed

Snoop Lion brings his powerful message to life in the video to “No Guns Allowed,” his new collaboration with Drake and Cori B. Paired with shadowy, black-and-white shots of the trio, the Jessy Terrero-directed clip compiles footage of national tragedies in Snoop’s campaign for peace. Also featuring Chris Brown, Busta Rhymes and Rita Ora, Reincarnated drops April 23. The accompanying film is in theaters now.

It’s a powerful song and we hope to spread a positive message that hits home with people. We’ve seen too much bloodshed involving guns and we want to prevent the next incident from happening. That’s what’s it all about, trying to bring awareness and push love and peace.

Watch the video after the jump…

(Premiered by Noisey)

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Snoop Dogg Gets ‘Reincarnated’ with Drake, Rita Ora, Miley Cyrus & Chris Brown (Tracklisting)
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New Music: Snoop Lion Feat. Drake and Cori B “No Guns Allowed”