Tue 29 Jan 2013
Sneakerheads: Watch the Online Reality Series ‘Detroit Rubber’ (Prod. by Eminem & Shady Films)
Posted by Andy B. under television , videos[4] Comments
Produced by Eminem and Shady Films, Detroit Rubber is the new online reality show which follows sneakerheads and owners of the Burn Rubber Detroit sneaker store, Rick Williams and Roland “Ro” Coit. The six-part series documents the hustle, the drama and the hilarity of their day-to-day business duties, plans to open a second store and establish a lifestyle brand, and having to cater to local high profile customers. In this premiere episode, Rick and Ro have to hunt down a pair of the Jordan IV Eminem Encores for Prince Fielder of the Detroit Tigers, when they get a helping hand from a certain famous face.
You can watch it below and catch the rest of the series on LOUD’s YouTube channel.
Watch episode one of Detroit Rubber after the jump…
(props to Complex)
Related:
Sneakerheads: DJ Clark Kent & Russ Bengtson Debate Air Jordan 1s on ComplexTV
Nike’s LeBron X “Christmas 2012″ Sneakers: Are You Buying a Pair?
Watch: Big Sean’s Adidas Sneaker Launch in Detroit

January 29th, 2013 at 6:04 pm
Dude got Encore IVs. Been wanting those forever. Not a big MLB fan but Dope Pickup for him!
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January 30th, 2013 at 3:35 am
Them two remind me of a young Nas’ and Large P..WORD!!
Funny piece but way too staged..
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Andy B. Reply:
January 30th, 2013 at 10:34 am
Ha I see the Large Pro resemblance.
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March 22nd, 2013 at 2:14 am
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