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With a #1 hit in the U.K. and co-signed by the biggest name in rap, some might feel that singer Rita Ora is still unknown to many. The 21-year-old Roc Nation signee speaks on her come up to this point for VEVO Lift U.K. The Albanian, raised in London, England reminisces on singing at the early age of 10, working in retail, describes what music means to her, and her first big break signing to Jay-Z’s label.

Rita’s video for her Tinie Tempah-featured single “R.I.P.” is set to drop soon.

Watch Rita’s feature and a preview to “R.I.P.” after the jump…..

Watch extended behind-the-scenes footage here.

Previously:
Rita Ora Feat. Tinie Tempah “R.I.P.” (Behind The Scenes) (Video)
Rita Ora Feat. Tinie Tempah – “R.I.P.”
Frank Ocean and Rita Ora to Join Coldplay on European Tour
Jay-Z Introduces Rita Ora and Debuts Her New Single, “Party & Bullsh*t”