Rita Ora, Roc Nation’s new pop fashion singer, is visually very appealing…lots of style energy, lots of sexy tumblr faces, fantastic figure. Here she parties with eclectic looking people in the video for “How We Do (Party)” which was directed by one of my favorites, Marc Klasfield. I’ll never forget that amazing “Ha” video that he did for Juvenile, also Alien Ant Farm’s one big smash “Smooth Criminal,” and many others. He was the king of the documentary-grit music clip. But I’m pretty sure folks will watch this video and notice how little it does to downplay comparisons between Rita and Rihanna. (with a few Gwen Stefani and Khia looks in there too, lol) I like the “RIP” song better, but honestly my favorite was the short video that Skullcandy headphones shot with Rita in 2010….showed off such cute Brit-girl spunk.

Remember that? I’ll post it….
along with 2 of my favorite Marc Klasfield’s videos…
After the jump


“Ri-ah” talks about herself in a Skullcandy x Roc Nation promo clip from 2010. Super cute!

Two classic Marc Klasfeld clips from long ago:


Shyne and Barrington Levy “Bad Boyz”


Juvenile “Ha”

Related:
Rita Ora Parties With Jay-Z and Beyonce (Plus Her “R.I.P.” Remix with Drake)
New Video: Rita Ora Feat. Tinie Tempah “R.I.P.”
Jay-Z Introduces Rita Ora and Debuts Her New Single, “Party & Bullsh*t”