Mon 1 Jul 2013
We’ve all seen Rick Rubin and his always-impressive beard co-star in Jay-Z’s Magna Carta Holy Grail album commercials. But as it turns out, the legendary producer wasn’t actually involved in the making of the record. As Rubin explains to XXL, he only appears in the adverts because Hov asked him to. If there’s any insight into Magna Carta he can offer, though, it’s that the album is a “more traditional hip-hop record” than Kanye West’s Yeezus, which he helped finish at the last-minute.
The point of me being in the commercials was that he was filming a documentary and he asked me — I imagine he’s just comfortable talking to me — to come listen to the songs with him and just talk about the songs. Just listen to it and talk about it, and that’s what we did. It was fun.
I liked what I heard, but it was a little difficult — after just coming from the Kanye sessions — to listen to Jay’s album, because they’re so different. I was in a very alternative and progressive headspace, and Jay’s record is a more traditional hip-hop record.
Rick Rubin Talks ‘Yeezus’ Sequel and Almost Signing N.W.A to Def Jam
Jay-Z Addresses Haters & Is Ready for War on “La Familia”
Jay-Z Previews “BBC” Collaboration with Nas, Justin Timberlake, Beyoncé, Swizz Beatz, Pharrell & Timbaland