Tue 31 May 2011
According to colleagues within the streetwear industry, Jonas Bevacqua, co-founder of the immensely successful L-R-G clothing line was found dead in Los Angeles. AnimalNewYork reports the cause of death was an apparent drug overdose, citing an unnamed “industry insider.” The 34-year old Bevacqua was well known in streetwear circles and credited for creating one the biggest clothing and culture brands in the urban market. LRG regularly supported hip hop artists, deejays, producers and even directors in their ad campaigns, including Kanye West, Little X, Just Blaze, Green Lantern and more. Jonas Bevacqua, a Vietnamese-American, was adopted and grew up in Long Beach, CA. He started LRG in 1999 with partner Robert Wright, and by 2007, LRG had a revenue of over $150 million per year, with over 100 employees and 90k square-foot main office. (photos via WireImage)
Condolences to Jonas’ family and friends, including the LRG team, Nicky Diamonds, Ben Baller and more…
Bevacqua’s L-R-G co-founders posted a touching letter of mourning on their website, along with a photo of Jonas with his large multicultural family, and a photo of him with his fiancee and son.
Jeff Staple of Staple Design wrote a short note on how LRG inspired and motivated him.
More: Watch interview clips of Jonas Bevacqua talking about building LRG and more…
after the jump
Jonas Bevacqua speaks to Karmaloop in 2008 about the concept of a brand getting big equaling “selling out.”
Jonas Bevacqua “Visually Heard” (spotted on IfandCo)