Tue 31 May 2011
Rest In Peace: Jonas Bevacqua, 34-Year Old Co-Founder of LRG Clothing Empire (Updated)
Posted by Miss Info under About Miss Info , Fashion , Not Good For Hip Hop , Not Good For Humanity , Photos , Sigh , Videos[9] Comments
According to colleagues within the streetwear industry, Jonas Bevacqua, co-founder of the immensely successful L-R-G clothing line was found dead in Los Angeles. AnimalNewYork reports the cause of death was an apparent drug overdose, citing an unnamed “industry insider.” The 34-year old Bevacqua was well known in streetwear circles and credited for creating one the biggest clothing and culture brands in the urban market. LRG regularly supported hip hop artists, deejays, producers and even directors in their ad campaigns, including Kanye West, Little X, Just Blaze, Green Lantern and more. Jonas Bevacqua, a Vietnamese-American, was adopted and grew up in Long Beach, CA. He started LRG in 1999 with partner Robert Wright, and by 2007, LRG had a revenue of over $150 million per year, with over 100 employees and 90k square-foot main office. (photos via WireImage)
Condolences to Jonas’ family and friends, including the LRG team, Nicky Diamonds, Ben Baller and more…
Update:
Bevacqua’s L-R-G co-founders posted a touching letter of mourning on their website, along with a photo of Jonas with his large multicultural family, and a photo of him with his fiancee and son.
Jeff Staple of Staple Design wrote a short note on how LRG inspired and motivated him.
More: Watch interview clips of Jonas Bevacqua talking about building LRG and more…
after the jump
Jonas Bevacqua speaks to Karmaloop in 2008 about the concept of a brand getting big equaling “selling out.”
Jonas Bevacqua “Visually Heard” (spotted on IfandCo)
Related:
Jonas Bevacqua interview on HypeBeast
Ben Baller’s collection of photos with his friend Jonas Bevacqua
May 31st, 2011 at 4:46 pm
this is really sad news, i absolutely love lrg, its my favorite clothing line ever, theres something really special about lrg, i don’t know what it is but i love it, rest in peace jonas, you made a huge impact in this era, thank you for sharing your creativity
May 31st, 2011 at 5:02 pm
R.I.P young visionary…. You transcended trendsetting, you molded culture, you propelled thoughtfulness.
YOU DEFINED -ANTI-
May 31st, 2011 at 5:24 pm
So sad to hear this.. The label has been a big part of my life since ’03.
R.I.P Jonas. You’ll be missed!
May 31st, 2011 at 5:40 pm
RIP
that’s one hell of an accomplishment
May 31st, 2011 at 5:47 pm
sad news. dude did great works.
May 31st, 2011 at 9:47 pm
REFERENCED: http://www.anti-est.org/2011/05/to-define-anti-jonas-bevacqua.html
June 1st, 2011 at 1:29 am
From the anti establishment of fascist crew. Down with Fascism up with brothers like Jonas. We need more of you bro. Creativity is the greatest thing and art is the ruler of the free world.
Rider I
Anti Fascist Crew
http://rideriantieconomicwarfaretrisii.blogspot.com/
June 2nd, 2011 at 1:26 pm
It is truly sad that we are losing so many of our young multitalented artists. No matter how much creativity, one needs to RECOGNIZE we need to focus on emphasis of the mind and spirit of an individual. When we don’t reach out to help, a ship will sink and other lives will go with it. To the family, his beloved friends and associates embrace the hurt and pain. Stand together to pull each other through. Go to http://nldrecognition.com for words of encouragement. Read Recognition For Life, I Have Learn, Magical Moments on Twitter, Giving Recognition to The Unrecognized–Saving Lives and much more. Smokelbg-NLD Mom/cancer survivor
June 3rd, 2011 at 1:58 am
So Young,Just died in his sleep.Here to day gone tomorrow.
May he rest in peace and his family,loved ones every1 near and dear to him be blessed with Strength