Ray J seems to be trying to play the innocent guy role for his latest firebomb. Not long after his “I Hit It First” single impacted the airwaves, Brandy’s lil’ brother called into Hot97 to explain himself. From the jump, he backtracks by saying that the song isn’t about Kim Kardashian, and it’s just a “concept” song. Yea, right. He goes on to say that it’s not a “diss” song and he doesn’t want to “start a war” because it’s all in fun. As you guessed, Ebro, Rosenberg, and Kay Foxx went in. And, there’s a video on the way.

Listen to Ray J’s interview with Hot97 after the jump…

New Music: Ray J feat. Bobby Brackins “I Hit It First” (Full Song)