Snoop Lion takes is the beautiful landscape of Jamaica and embraces the Rastafari culture in his upcoming video for “Lighters Up.” Featuring Mavado and Popcaan, the song is set to appear on Snoop’s upcoming Reincarnated in April. Before the full video premieres next week, Snoop teases us with a preview of the vibrant visual.

The west coast rapper’s new found identity isn’t sitting well with everyone. Bunny Wailer, an original member of Bob Marley and the Wailers, has criticized Snoop Lion for lying and using this new music as a gimmick, according to TMZ. Along with his new album Snoop’s Reincarnated film arrives in theatres on March 15.

Watch the “Lighters Up” trailer below…

Previously: Snoop Lion Feat. Mavado and Popcaan – “Lighters Up”