Wed 13 Feb 2013
Snoop has gone through a number of fashion phases throughout his career. When he first emerged onto the scene from the LBC, the Dogg rocked crip rags, flannels and of course hockey jerseys, which he helped bring into hip-hop fashion. Most recently we witnessed the West Coast vet transform himself into Snoop Lion, the peace and love promoting Rasta. In a recent photo shoot with Vice and Terry Richardson, Uncle Snoop modeled a number of his most notable looks from his early days to right now. Which one was your favorite?
You’ve defined a lot of fashion just by being who you are, by wearing clothing you like and feel comfortable in. But we pulled some pretty specific clothing for the shoot, like the Crip suit. Where did that come from? Was it your idea?
The first time I saw that suit was on Coolio and a bunch of guys called the 40 Thevz—they were a rap group that were backing him up. He had the suit on and I liked it, so he turned me onto the guy who was making them—Perry White—and I started wearing them. Before you knew it, they became a part of my look because it was so symbolic of who I was and what I represented. It was the first statement of me being in the fashion world, to show that I did have style and understood what style was along with being gangster and West Coast.
Check out more photos from the shoot after the jump…
People have been wearing football jerseys forever, but I think you may have been the first rapper, and really the first musician or notable person, to consistently wear hockey jerseys in a fashionable way. Where’d this look come from? Are you a big NHL fan?
You know what it was? I had a stylist at the time called Toi Crawford. She brought the hockey jerseys because I liked the African-American hoodies people were wearing back then—the ones from black colleges. Then she said, “You should try this hockey jersey.” It had an Indian on it or something. And another had, like, a leaf, a chronic leaf. I liked that one. Then there was the black-and-yellow one for the Pittsburgh Penguins. There were so many things about them that were fly to me. I liked the way they looked, and they were big, and I was like, “Ain’t nobody wearing these. This is me, this is my look.” It was just something that felt good to me.
Around the same time, you were wearing a lot of flannels, and now everyone wears them all the time. I don’t think that was the case in the early and mid-90s. For instance, Terry Richardson and flannels are like peanut butter and jelly at this point. Do you feel partially responsible for that trend?
We called them Pendletons. They made it like it was a fashion statement, but that was the only thing we could afford back then in the West. We would go down to the surfer’s store and get like ten, maybe 15 of them at a nice little price, you understand? It was warm and representative of who we were and what we craved. It was like our dress code.
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