Fri 9 Jan 2015
Pharrell Williams, Rita Ora Star In adidas Superstar Campaign
Posted by Mr.North under FashionComments Off on Pharrell Williams, Rita Ora Star In adidas Superstar Campaign

The adidas Originals Superstar is forever a classic shoe model. First launched in 1969, the sleek silhouette is the focus of adidas’ latest viral campaign. In the 1:30 black-and-white ad, stars such as Rita Ora, Pharrell Williams, NBA All-Star Damian Lillard, and soccer star David Beckham each breaks down in their own poetic thoughts as to what a superstar means in their minds. In their own personal elements of performance, fashion, and sports, check out the new commercial below.
Continue after the jump…..
When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard.
Previously: Pharrell Celebrates adidas Collaboration with Gwen Stefani, ASAP Ferg & Khloe Kardashian In L.A.