Tue 15 May 2012
Pharrell quietly changed the name of his label from Star Traks to I Am Other last year…and assembled a whole new crew of artists and creatives. This around the same time that he also took on a slew of new projects, from “creative directing” at Karmaloop, to teaming with Diageo and Cornerstone for a new liquor “Qream“, to musical directing the Oscars with Hans Zimmer, to compiling a photo book, to enlisting designer Mark McNairy for BBC’s “Bee Line.”
All amazing endeavors….but back to I Am Other, here’s a high-production-value introduction video to the label, starring Pharrell and some of the new acts, Buddy, Leah Labelle, Maxine Ashley, etc. Very Close Encounters of the Third Kind, right? In keeping with Star Traks’ DNA.
The video was done by Justin Francis. Big up to creative director Mimi Valdes, exec producer Robin Frank, Pharrell’s right hand Mick Moreno, and the BBC crew (Loic and Phillip).
Speaking of P, I love this very simple but information piece that Hypebeast did on Pharrell’s favorite accessories.
Check it out
After the jump
Pharrell’s essentials: (via Hypebeast)
-6″ Timberlands: with Pharrell’s own doodles (he’s made multiple pairs of these, lol)
- Jacob & Co.: flatlink gold chain, gold rock-climbing carabiner
-A Bathing Ape x Daiwa “A Fishing Ape” lures
-Cartier Aldo Cipullo vintage bent-nail bracelet
-Audemar Piguet Carbon Royal Oaks Tourbillon Chronograph watch
-his Mercedes-Benz SLR car key
-and a very very retarded yellow diamond pinky ring by Lorraine Schwartz.