Thu 27 Mar 2014
It’s official: Pharrell is teaming up with adidas. Today it was announced that Skateboard P has signed an apparel and sneaker deal with the German sportswear giant. The first adidas Originals x Pharrell Williams collection will debut this Summer, and will use P’s eco-friendly Bionic Yarn manufacturing process, which recycles plastic bottles into yarn and fabric.
Although this is no doubt Pharrell’s biggest collaboration of the year — following his projects with Comme des Garçons, G-Star Raw and Uniqlo — it’s not a total surprise. Plenty of hints and rumors were circulating the fashion world for weeks, not to mention the fact that P has been rocking adidas religiously, most notably leather versions of the classic Firebird jacket.
Pharrell is in familiar company as he joins the likes of Nigo, Mark McNairy, Jeremy Scott, Rick Owens and, of course, Kanye West on adidas’ growing roster. Here’s what P had to say about his new venture:
Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.
Watch the video announcement after the jump…