Pharrell Williams has added a new venture to his already long list of successful branding. Last night, Beverly Hills served as host to Skateboard P’s launch of his vodka cream liqueur, Qream. Above, P breaks down his reasons for the new business venture and also took time to speak on his work with Pusha T & Tyler, The Creator on “Trouble On My Mind”, plus future collabs with the Wolf Gang and Frank Ocean.

Thanks to Rap-Up

After the jump Robin Thicke hits the stage and performs his hits plus raps over Lil’ Wayne’s “A Milli” at Pharrell’s launch event…..

Thanks again to Rap-Up

Previously: Pharrell Gives W Magazine A Tour Of His Miami Home (Video)