pharrell adidas supercolor

adidas Originals are looking to make the world a more colorful place with their upcoming Superstar release. A collaboration with Mr. “Happy” himself, Pharrell, the collection reimagines the classic shell-toe silhouette in 50 (yes, fifty) new shades from the color spectrum. After giving us a sneak peek of the collection last month, adidas build more excitement for the upcoming release with this 30-second commercial, which hears Skateboard P waxing poetic about the importance of originality.

The full Pharrell x adidas Superstar Supercolor collection arrives on March 27.

Watch below…

Go behind the scenes of the collection with Pharrell below.

pharrell-williams-x-adidas-originals-supercolor-collection-0000

[HYPEBEAST]

Related: Robin Thicke & Pharrell Lose “Blurred Lines’ Case, Ordered to Pay $7.4 Million