Screen Shot 2015-07-23 at 11.18.27 AM

MissInfo:
Finally! I’ve been holding my breath waiting for these ever since Todd James tipped me off to his new collaboration with Pharrell
For the first time, Adidas let artists modify the original Superstar shelltoe sneakers…the ones embedded in hip hop’s DNA ever since Run DMC hit that b-boy stance in the 1980’s. And since Pharrell was the original art-connoisseur hip hop artist…his taste in collaborators on this, the latest in his ongoing partnership with Adidas, is impeccable. From our dear friend Todd James aka REAS, to the twisted Japanese manga-mind of Mr., to photographer Cass Bird, to futurism architect Zaha Hadid…they each got to add their own stamp to the shell of the iconic sneaker toes.
I want every single pair! But especially these REAS joints. Start lining up for the drop on August 7th.

Check out more photos and videos of the Pharrell x Adidas Originals Supershells…
After the jump

Pharrell speaks on Todd James:

You can also watch Pharrell’s intro of Cass Bird. I can’t wait to see what Mr. cooked up. If his shelltoes are anything like his perverse manga paintings, things should be very interesting. In fact, kudos to both Pharrell and Adidas for letting artists who are far from the usual candy-coated corporate-pandering hacks get in on this project! Viva la Crazies!
Artist Mr x Pharrell x Adidas
(Painting by Mr.)

Here are more images of the Todd James designed “Supershells”:
Screen Shot 2015-07-23 at 11.17.36 AM

Screen Shot 2015-07-23 at 11.18.00 AM

Screen Shot 2015-07-23 at 11.18.13 AM

And some of my favorite pieces by Todd James:
Screen Shot 2015-07-23 at 11.22.56 AM

Screen Shot 2015-07-23 at 11.22.18 AM

Related:
Watch: Pharrell x adidas Originals Superstar Supercolor Campaign Film
Pharrell x adidas ‘Solid’ Stan Smith Collection
Miss Info Talks to Brazil’s Graf Giants #OsGemeos About Hip Hop and Art #HennessyxOsGemeos
Kaws’ “Companion” will be the Best Most Morbid Balloon in This Year’s Macy’s Thanksgiving Day Parade!
Cam’Ron Covers Mass Appeal
“Beyond Elegance”: The Todd James REAS x Alexis Ross Art Opening, and #CapsuleSocial Fundraiser
Hotcakes!: Limited edition Todd James (Reas) print on sale
Buy Great Art for a Great Cause! Join me at The Block Party 2010, Tribeca