Wed 22 Oct 2014
Kendrick Lamar’s “i” is about to become even more unavoidable. After featuring in the trailer for Chris Rock’s Top Five — the movie he co-produced with Jay Z and Kanye West — K. Dot’s cheery new single has been selected as the official anthem of the upcoming 2014-15 NBA Season. The song can already be heard in the new NBA On TNT spot (which you can watch here), and will appear in the league’s commercials throughout the year.
Kendrick has also been tapped to headline a special fan fest/viewing party outside The Q for the Cleveland Cavaliers’ opening game against the Knicks on October 30. Kevin Hart (aka Chocolate Droppa) will be entertaining the crowd, too.