Wed 23 Jan 2013
90′s Throwback Gold: NORE’s “The What What” Footage Feat. Eminem, 50 Cent, Cam’ron, Big Pun, etc #NSFW
Posted by Miss Info under about miss info , crony-ism , for fashion-hounds and obsessive consumers , genius moment , good for hip hop , good for me , headcrack , laugh with , old music , things I love , videos[10] Comments
(Camron, standing, at the Violator offices with Chris Lighty, Mike Lighty, and Eric Nicks, all seated…shopping his “new” artist, Juelz Santana)
Noreaga and his longtime friend Geno Sims collected a treasure trove of hip hop footage back in the late 90′s for a documentary show they called The What What. And in this newly unearthed trailer, there is literally too much to comprehend. There’s random bits of Big Pun, KRS One, Eminem making crank calls, Snoop Dogg at his most misogynistic, a chubby 50 Cent coveting NORE’s then-new Skytel 2-way pager…There’s Jay-Z and Amil, Capone in prison, De La Soul….and at the 2:25 mark, we see Cam’ron shopping his new 17-year-old artist Juelz Santana to Chris Lighty (RIP) and his staff. Amazing.
(Juelz Santana rapping on the spot for Lighty and company)
Now these days Geno is better known as one of ASAP Rocky’s managers, alongside Chace Infinite (another man with an long hip hop curriculum vitae), but I’ve known Geno since way back during his days at Harlem Music Hut, Bad Boy Records and more…So I’m really proud to see all his success! But no matter how busy you and NORE are, Geno….please gather more of this vintage What What footage and put this out!
Watch the vintage hip hop footage….
NOT SAFE FOR WORK, NOT FOR KIDS….
After the jump
The What What footage, 1997-200. (Not Safe For Work, Contains Nudity)
(N.O.R.E aka Noreaga, and now pka P.A.P.I.)
(50 Cent and producer Tone from Trackmasterz, talking about Nore’s new tech gadget….the Motorola 2-way Pager)
(Jay-Z and Amil at the airport during the Rocafella days)
(Eminem making crank calls)
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January 23rd, 2013 at 12:35 pm
Yes!!!!! I love these Nostalgic posts!!!
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January 23rd, 2013 at 1:37 pm
Brilliant! Gold you say x
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January 23rd, 2013 at 2:03 pm
Really good. Hip Hop has really grown up.
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January 23rd, 2013 at 2:22 pm
this is the equivalence of a free trip to Jamaica right now
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January 23rd, 2013 at 2:41 pm
Nas…No backpack. And that’s why eastcoast rap died. They weren’t able to adapt to, or accepting of new viewpoints, new styles. Did Nas even know who was buying his music? When I was in college the whitest white girl I’ve ever known had Illmatic, and loved it. hahah. Rappers should have went to business school.
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January 23rd, 2013 at 3:16 pm
that pastor troy record was so hard.
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January 23rd, 2013 at 5:57 pm
How on Earth did this make it to Youtube?
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January 23rd, 2013 at 7:59 pm
Shout out to Nas “No backpacks ever”…funny cuz they are the only ones keeping the lyrical rap alive…Kendrick Lamar J.Cole Kanye
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January 23rd, 2013 at 9:33 pm
Nore!!!!what what!!!!! do your thing shout out to that whole movement!!!! lets keep rap alive!!!!!!!!!!!!!!!!!!
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January 24th, 2013 at 11:59 am
To me, the late 90s was when hip hop reached its full potential. Most of those cats were NICE on the mike, making bangers and made mad $. They would also go on the radio and prove themselves on freestyles.
Even NORE would admit he wasn’t the nicest, but that brother made bangers!
Sometimes I think I’m being too nastalgic, but when you remember the late 90s and then turn on the radio now you realize hip hop is dead. Nobody rapping now could compete with the late 90s cats.
After get rich or die tryin it’s been all down hill for rap musick.
Thank God for pandora.
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