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(Camron, standing, at the Violator offices with Chris Lighty, Mike Lighty, and Eric Nicks, all seated…shopping his “new” artist, Juelz Santana)

Noreaga and his longtime friend Geno Sims collected a treasure trove of hip hop footage back in the late 90’s for a documentary show they called The What What. And in this newly unearthed trailer, there is literally too much to comprehend. There’s random bits of Big Pun, KRS One, Eminem making crank calls, Snoop Dogg at his most misogynistic, a chubby 50 Cent coveting NORE’s then-new Skytel 2-way pager…There’s Jay-Z and Amil, Capone in prison, De La Soul….and at the 2:25 mark, we see Cam’ron shopping his new 17-year-old artist Juelz Santana to Chris Lighty (RIP) and his staff. Amazing.

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(Juelz Santana rapping on the spot for Lighty and company)

Now these days Geno is better known as one of ASAP Rocky’s managers, alongside Chace Infinite (another man with an long hip hop curriculum vitae), but I’ve known Geno since way back during his days at Harlem Music Hut, Bad Boy Records and more…So I’m really proud to see all his success! But no matter how busy you and NORE are, Geno….please gather more of this vintage What What footage and put this out!

Watch the vintage hip hop footage….
NOT SAFE FOR WORK, NOT FOR KIDS….
After the jump


The What What footage, 1997-200. (Not Safe For Work, Contains Nudity)

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(N.O.R.E aka Noreaga, and now pka P.A.P.I.)

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(50 Cent and producer Tone from Trackmasterz, talking about Nore’s new tech gadget….the Motorola 2-way Pager)

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(Jay-Z and Amil at the airport during the Rocafella days)

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(Eminem making crank calls)

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