Tue 16 Oct 2012
Rudimental’s Videos Are Killing Everyone Else’s Videos: Watch “Not Giving In”
Posted by Miss Info under about miss info , good for me , life beyond rap , new music , things I love , videos[9] Comments
I don’t understand how they keep doing it, but London based 4-man group Rudimental, while being relatively still under the radar, are consistently putting out music and videos that sound and look bigger than folks with four times the resources. They’re making you look bad, fancy pop star.
Their music is dance-ish, electro-ish, drum-n-bass-ish, with lots of soul…and I got put onto them by our girl Gabz and Scott Vener, via this song that was a huge hit in the UK: “Feel the Love.”
Aside from the fact that the song is fantastic music to run to….this video is one of the best of the year. Without even appearing in the video, Rudimental and videographers documented a crew of urban horseback riders called the Fletcher Street Riding Club. We’re talking about kids, in the projects, who not only maintain stables but ride like cowboys through the streets of Philly. It’s totally incredible footage.
Now for their latest video…”Not Giving In,” Rudimental and director Josh Cole went to Manila, capturing amazing gritty, vibrant footage of Filipino slum youth culture. Once again, the group doesn’t even appear in the video. The focus is on the scenery and the touching storyline to boot. (What did you accomplish in the Philippines, Bourne Legacy? Zippo!)
Watch Rudimental’s new “Not Giving In” video…
And check out their “Feel the Love” documentary-style video…
After the jump
Rudimental “Not Giving In” (Thanks TheFader and Gabz)
Rudimental “Feel the Love”
October 16th, 2012 at 6:08 pm
Well…I think the subject matter that most pop stars cover does not lend itself to this kind of visuals. Plus, I think Directors, Rappers and Labels have gotten really lazy and conformable giving us sub par videos.
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October 16th, 2012 at 6:28 pm
I love HipHop!!
An I love when a director pushes money to the side an actually executes a beautiful fuckin vision. gotta love the artistry of it all!
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October 17th, 2012 at 2:15 am
Dollys aren’t cheap.
cool vids anyhow
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October 17th, 2012 at 5:27 am
Hey Miss Info. Do you a link to download an album with they music. mixtape or something free for the people. I like these guys
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Miss Info Reply:
October 17th, 2012 at 11:03 am
hmm, not sure if I have a full album…they’re active on soundcloud though. Try searching there or here http://www.rudimental.co.uk/
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October 17th, 2012 at 9:30 am
Good shit!! Thanks!!
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October 17th, 2012 at 9:33 am
Good vid …. why dont you guys feature some of Kwame Katana’s videos????
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October 17th, 2012 at 10:42 am
I think the visual was gripping and the song lends itself to the visual beautifully… now as far as it being HIP-HOP… errr idk… but its great music none the less…
thumbs up!
I’m just very touchy about the “hip-Hop” word being thrown around loosely… there isn’t a scrap of rapping done on this nor would I want Hov or Kendrick on the remix… it’s just fine the way it is… don’t mislabel it to get it accepted. That’s just misleading.
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October 17th, 2012 at 12:49 pm
Had no idea you up on the UK flava! ‘Feel the Love’ was huge over here in the Top 40 but I never imagined their videos would be so gripping. Definitely going to keep an eye on these guys now.
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