I watched this in the Diptyque “Baies”-scented office of DefJam big tuna L.A. Reid, along with my girl Yvette Davila and MTV’s Tuma,…and I was floored. A great video makes you like a song more, but I didn’t even really like this song…until I saw this clip. Loved “The Cell” x “Matrix” feel. Plus that hot new guy from Grey’s Anatomy ; ) And of course, Rihanna looks incredible. The director’s cut that we watched was only different because it included a little more cleavage, and a glimpse of the male lead actually raising the gun in hand at the end.

Previously: Rihanna Rated R album snippets (I still like “Photographs” and “Cold Case.”)