The most promising rapper from the West Coast hooked up with NY streetwear brand RockSmith and jack-of-all trades Vashtie (who directed) for a new viral flick to accompany his cut from Section.80. Cop it on iTunes.

“Inspired by “A.D.H.D.”s dark beat and melancholy lyrics which explore a generation in conflict, we find Kendrick Lamar in a video that illustrates the songs universal and age-old theme of apathetic youth. Shot in New York City during the sweltering July Summer heat, “A.D.H.D” is the third video to be released from Kendrick Lamar’s debut album “Section.80″.”

Previously: Kendrick Lamar’s “Hail Mary” Freestyle

Kendrick Lamar Celebrates With Snoop Dogg, Game, Kurupt, Black Star & Big Sean In L.A. (Video)