Thu 5 Aug 2010
Mikey: The video that the world has been waiting for. I know there’s a lot of disappointed folks out there, lol. (Props to Illionaire/UHTN)
North: After the jump, Director Marco Brambilla spoke to Vulture where he discusses the new video painting for the video.
So what exactly is the piece?
Well, it’s a video portrait of Kanye. It starts with a very tight shot introducing him that’s kind of a reinvention of a neoclassical painting. It pulls back from the shot, without any cuts, and we reveal the video canvas, populated by all these characters who are depicted in various stages of undress and decadence. The iconography comes from Roman iconography, Renaissance iconography, and it connects to the sexuality of the music as well. As we reveal the setting for it, there’s a feeling of a moment of transition for him. A fall from grace, if you will. It visualizes power, and him as the icon as power, and then at the end of the piece it challenges the power that I set up at the beginning. It’s an elliptical piece of storytelling.How did you guys end up using that kind of imagery?
He approached me via my gallery and he wanted to do something that wasn’t a music video. He wanted a video work that would accompany the music. I said, “That’s great, because I don’t do music videos.” I wanted to give it an epic feeling. The song feels very personal, but the orchestration and the production of the track is epic and I wanted to give it something hypersensational and exaggerated.
He also talks about ‘Ye’s possible title for his highly anticipated forthcoming album:
And I understand you’ve heard that Dark Twisted Fantasy is the name of the album?
I’ve heard that’s the latest name. I would say not locked-in, and it would probably not get locked until closer to the time of the album release.Props to Illy/UHTN
August 5th, 2010 at 10:07 pm
i Mean like….WTF
still hot but could of showed da whole thing
Reply
Peety Green Reply:
August 6th, 2010 at 9:40 am
Okay so with all the Jazz-O Jr hate I seriously have I have never once called dude a devil worshiper or any of that shit, BUT!!!!!!
Why are their so many evil satanic images in Kanye’s vision of power? And please dont argue that its just a video because if it was just a video dude wouldnt have went through all the shit he went through making it AND EXPLAINING IT…Listen its pretty and creative but amazingly irresponsible… I am still SHOCKED!!! GOOGLE SATANIC SYMBOLS….
Reply
Brooklyn B Reply:
August 6th, 2010 at 10:52 am
google dumb ass and watch your name pop up
Reply
Peety Green Reply:
August 6th, 2010 at 11:13 am
Oh you mad cuzz I’m stylin on you…
But I dont get why you so sensitive hahahah
LALA Reply:
August 11th, 2010 at 12:53 pm
smh i agree with you PETEEYYYY <3 that nigga did sell his soul .. lol
big larry Reply:
September 8th, 2010 at 4:27 am
hahah funny
Bola Reply:
August 7th, 2010 at 11:53 am
Take a chill pill Peety, this Video is NICE!
Reply
jazz Reply:
August 12th, 2010 at 8:52 pm
u r absolutely right… This video is pure evil and satanic! don’t even waste ur time trying to explain to the dumb ppl who refuse 2 see what’s in front… They r very misguided but I’m with you all the way… All of them have sold out to the Illuminati… smh such a shame
Reply
Lamont Pete Reply:
August 16th, 2010 at 12:41 pm
I’m a producer who creates music video shows for the public transit system in LA. My job is to create various entertainment shows that people who ride buses and trains view on their commute. On a personal level…I thought the video was extremely creative. It gave Kanye a larger than life feel. The images where super strong and very Gothic. On a professional level I can’t in good conscious view something like this to the public. I think it was created purely for shock….Mission Accomplished
Reply
Drew Reply:
September 7th, 2010 at 3:47 pm
I think some of yall are missing the point of the video and the music. Unless your blind or trying to be oblivious to the fact that evil is associated with power, the symbolism, something called poetry in motion. Just cause the man is creative and edgy enough to put something together like this doesnt mean he sold his soul, he’s tellin a story. It sucks that a man cant be creative threw his music without being labeled something. Most people are going to look at this video an look no deeper than the surface, just like most folks who read the bible like its a comic book…you take it to literal! do your research on the symbols an see how he’s tieing them to this representation of power. The clue is in the chorus…”no one man should have all that power!”…he’s not gloating for those of you who with one track minds. Open your mind, not just your ears.
Reply
August 5th, 2010 at 10:22 pm
I have no idea what I just watched….no I’m so serious. So on that note I’m just going to listen to the song on my ipod and call it a day.
Reply
August 5th, 2010 at 10:29 pm
Powerfull…Dope…EPIC…YEEEEEEEZZZYYYY!!
Reply
August 5th, 2010 at 10:36 pm
Is that the whole thing or a perview?
Reply
*FUTURE* Reply:
August 6th, 2010 at 8:55 am
It’s a preview watch the making of video this is just a portrait of the actual video
Reply
August 5th, 2010 at 10:43 pm
People probably will be disappointed but its art an its totally different something hip hop needs…if you look at everything else it all sounds the same an looks the same. I mean picture Kanye portraying the Power video in the hood…SMH!!! no that wouldn’t even work…so me personally i respect the art value you of the video. The biggest thing is how they put it together takes amazing talent to do what they did. Im feeling it great video Kanye…
hit me up on twitter missinfo @mhova04
Reply
August 5th, 2010 at 10:43 pm
kanye == artist.
Reply
August 5th, 2010 at 10:44 pm
LOL. I should’ve known. This is the same stunt he did with Flashing Lights.
Reply
Bola Reply:
August 7th, 2010 at 11:54 am
Am sorry what was wrong with flashing lights?
Reply
Flowdini Reply:
August 7th, 2010 at 1:59 pm
flashing lights got a dope remake as that yahoo comerical though…lol
Reply
August 5th, 2010 at 10:46 pm
A work of art. A classic…thats how you think out of the box
Reply
August 5th, 2010 at 10:55 pm
Directly from Kanye’s twitter:
THE ‘PORTRAIT OF POWER’ PREMIERS THIS THURSDAY ON MTV RIGHT AFTER JERSEY SHORE…IT’S NOT A VIDEO… IT’S A PAINTING!!!
August 4, 2010 5:57:18 PM via web
So…there that is. i’m surprised at how many legit bloggers happened to miss the fact that Ye (and Jeff Bhaskar) have been saying this all day on Twitter. Y’all slippin. And most of you guys actually follow Kanye.
Reply
August 6th, 2010 at 12:11 am
Kanye’s new video reminds me of this Arrested Development episode: http://www.hulu.com/watch/588/arrested-development-in-god-we-trust
Reply
August 6th, 2010 at 4:59 am
Another great work of Brambilla’s. Looking forward to the full version
Reply
August 6th, 2010 at 5:06 am
Miss info what was that a snip it? lol
Reply
muhyee Reply:
August 6th, 2010 at 5:08 am
It’s just a portrait I guess he’s a god
Reply
August 6th, 2010 at 6:10 am
IF THIS VIDEO/PORTRAIT WAS REALITY IT’D BE “360 DEGREES OF ILLUMINATION”
ps… Very Smart ppl know what i mean lol [FNORD]
This is a Hell Of A Music Video, i wish i could buy it as a painting
Reply
August 6th, 2010 at 7:52 am
I think the concept is cool but there should have been more to it. Maybe they’ll shot an alternate video.
Reply
August 6th, 2010 at 8:28 am
(Blank stare)
Riley Voice from boondocks: This is some bullshit!
Reply
August 6th, 2010 at 8:30 am
This is Blasphemy!!!! There is a place in hell for this guy trust me.
I hope you all caught that subliminal about God when he say no one man should have all that power.
Reply
Streetpoet Reply:
August 6th, 2010 at 10:22 am
Dude this has nothing to do with anything biblical in anyway.Stop reaching and as far as the hook goes. It from the Malcolm X movie they did in the early 90’s.
Reply
lovesavesall Reply:
September 17th, 2010 at 7:39 am
How blind can you be? If you read the lyrics you’ll know that this song and video is blasphemy. Read the remix lyrics with jay-z and swizz beats.
Reply
Brooklyn B Reply:
August 6th, 2010 at 11:02 am
i guess u never saw this movie called
i dunno malcolm x
but yeah i guess that was spike lee showing off his “ties” smh
Reply
August 6th, 2010 at 10:42 am
KANYE DNT MAKE ANOTHER VIDEO RT!!! they really tryna tell us something but i bet ppl gone try 2 defend this…how can u defend somebody who CLEARLY going against JESUS…SMH
Reply
jazz Reply:
August 12th, 2010 at 8:57 pm
exactly… that’s the problem with these folks they IDOLIZE these entertainers. U’re not supposed 2 idolize these folks, strike 1…. N they wanna keep on saying that these entertainers r just creative n whatever, yea they’re real creative… they’re real freaking genuises too cuz they know exactly how to manipulate us to belive that they r not devil worshippers when they r… then when confronted they try to laugh it off with sarcasm 2 make it seem like we’re stupid for even saying that they’re n the illuminati… but i see the bigger picture, i’m for GOD and anybody against him I will not support at all!
Reply
August 6th, 2010 at 10:52 am
I believe this is an amazing display of Imagery…We all know how evil too much Power can be…As Ye’s song discusses…Power can be very evil and if a person has too much “earthly” power, The more evil they become. Based on his experience with power, his video is showing what he believed he was surrounded by that was influencing some of his crazy decisions/antics made…The Media and Powers that be, know what Kanye is showing is very much true…excellent imagery! I dont think it is Kanye worshipping the devil or anything like that…I believe this is Kanye realizing the road he was on and who was trying to control him (evil forces) and this video is showing his realization and being able to step away in order to gain ’self back! Peace!
Reply
August 6th, 2010 at 11:09 am
I like the track and the visual but I’m not as impressed as I thought I would be. The buildup and the hype were grander than the final work.
Reply
August 6th, 2010 at 2:02 pm
How much you want to bet that this video portrait probably cost more than all of Lady Gaga’s put together. I hope he gets his money worth and this goes on display in the MOMA or something…
Reply
August 6th, 2010 at 7:55 pm
this so- called creation by kanye west is again showing how not only him but all of these celebrities need Jesus as their personal Lord and savior. There is a differ between creativity and showing your mental instabilty to the world. No one man should have all that power and this could be a beautiful death are things not to mention his well knwn outburst hard evidence of how the devil has got a heavy grip on his life. God is love and it seems the world wants to legalize sin so i waom’t be surprized if someone dissagrees with me.
Reply
Bola Reply:
August 7th, 2010 at 12:06 pm
Kisslove, am glad your Jesus makes you feel secure and maybe a tad better than the likes of Kanye West, good for you. Some of us just stopped believing is Santa Claus, Thor and yes even Jesus. In my opinion if you believe in any of these characters you might just be the unstable one. Further more what are you doing perusing blogs such as this one? Why aren’t you out there witnessing to the poor lost souls instead of checking out “worldly music”?
Reply
DSTRONG Reply:
August 10th, 2010 at 2:54 pm
Well bola or wat ever ur name is u will burn in hell with that attitud and that “make belive” Jesus you speak of will be sending you there she is right this is symbolic and the devil has him you on the other hand are a lost poor person that has no clue
Reply
Bola Reply:
August 11th, 2010 at 12:46 am
Thank you DSTRONG, I must have touched a nerve, am sure jesus is very proud of your…shall i say “Kind words”, yes you must be feeling very spiritual right now. Another Jewel gets added to you heavenly crown for that. Well done thou good and faithful servant…
Trying.. Reply:
August 12th, 2010 at 2:29 pm
Correction there are poor lost souls everywhere, even in blogs like this. Excuse them for tryna inform ppl and warn ppl of the dangers of this world and the music industry that kanye’s clearly so caught up in. Just because you like him and/or his music doesn’t mean he’s a saint.
Reply
August 11th, 2010 at 12:44 pm
wow i knew he joined the sell my soul to the devil record deal smh dats dammn shame ..
Reply
LALA Reply:
August 11th, 2010 at 12:55 pm
smh
Reply
August 12th, 2010 at 9:01 pm
smh…
Reply
August 22nd, 2010 at 10:46 am
If it’s all just about creativity, then why are so many popular musicians using the SAME symbolism in their videos. Kanye didn’t make up anything new. He pulled from very old symbols that have dark occult meanings. Check things out before you say it’s just art – Horus, sword of damocles, Baphomet, Mason initiations with twin columns, sword of damocles, pyramids, etc. You are being deceived…
here’s a video of a few musicians actually saying they sold their souls to the devil. Ask yourself why anyone would say this
http://www.youtube.com/watch?v=_8MTaltXEuQ
Reply
September 19th, 2010 at 5:39 pm
@ lola
thank you for educating dis dump asses , out of all da symbols in the world to use ,it had to be the ones with occultic meanings ! dis is not bloody art this is kanye west showing da world what he represents (Evil) n i fill so sorry for the lost ones who happen to be so shallow n gullible,just bcos da director says its art dey have all of a sudden decided to go blind n not see whats before dem. n if everything happening around him are supposed to be influences Y da hell has he got dat big ass chain around his neck with a large symbol n da ring on his finger (pyramid with da all seeing eye). ppl pls pls stop deceiving yourselves.
Reply
October 25th, 2010 at 1:17 pm
Evil, out of all things in the world why did he represent evil, Why couldn’t it be something heavenly instead of demons. and out of all the symbols in the world why use demonic ones. you call it art i call it wicked, always be careful of you who you idolize or represent it could be evil and no different then bowing down to it. Threw music you can easily influence, and misguide your followers aka fans
Reply