J. Cole documents his long journey to stardom in his brand spanking new video for “Sideline Story.” The video follows Jermaine on his international trek this past year in support of his standout debut album, Cole World: The Sideline Story. Catch J. Cole as he begins the 17-date College Consciousness tour with Big K.R.I.T. today in Rhode Island.

Directed by Axel Laramee and Adam Roy

Premiered by Life+Times

Watch as J. Cole meets Victor Cruz of the SuperBowl Champion New York Giants for Nike Football’s new commercial after the jump….

J. Cole receives a autographed jersey from Victor Cruz and learns his famous salsa celebration dance. (Thanks to JColeNation)

J. Cole – “Drank In My Cup (Freestyle)”
J. Cole Feat. Missy Elliott – “Nobody’s Perfect” (Video)