Wed 4 Apr 2012
There’s been a lot of backlash aimed at Mary J. Blige the past two days. On Monday, a new Burger King ad promoting their new crispy chicken snack wrap released online. Among the many celebrities featured in the new commercials with MJB were David Beckham, Selma Hayek, and Jay Leno. Soon after the feature hit negative criticism followed as viewers questioned Mary’s decision process joining a campaign which many felt brought up stereotypes about African-Americans and chicken. Branding and marketing guru Steve Stoute even took to Twitter to voice his opinion on the 30-second viral spot the following afternoon. Today, the ad was removed by Burger King with a press release explaining the ad was released prematurely. While just a few moments ago The Queen of Hip-Hop Soul issued a statement on the puzzling ad.
“I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that’s not what was happening in that clip. I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw go out.”
Burger King confirms the ad was removed and has since issued an apology. Expect the final version to drop in the near future.
“We would like to apologize to Mary J. and all of her fans for airing an ad that was not final.”
If you missed the ad you can watch it after the jump….
Thanks to Hip Hop Wired for the video