Wed 28 Nov 2012
When fashion meets the auto industry. On Tuesday night, Fashion designer Jeremy Scott unveiled his collaboration with Smart at an exclusive launch event in Los Angeles. Held at Jim Henson Studios, on lookers got their first up close glance of the Smart forjeremy showcar. Starting with Smart electric drive’s signature two-seater, the white and chromed out vehicle includes many personal touches from Scott. It includes his signature wings, a staple with his Adidas sneaker collaborations, along with unique and detailed re-designs of the interior and exterior.
For the launch, Jeremy called on a few friends as A$AP Rocky and Frank Ocean came out to show support. While M.I.A. served as musical guest, performing a medley of her popular songs leading up to unveiling.
Check out some highlights from the event below…
Photos via Getty Images and Instagram