Tue 24 Jul 2012
I’m still waiting for the mindblowing Kreayshawn song that Pharrell told me about, the song that he begrudgingly admitted to me was pretty damn good. A conclusion that shattered his entire perspective on reality and disrupted the universe’s time-space continuum.
This song, “Go Hard (La La La)” doesn’t seem to be it. But at the same time, I confessed to Mikey Fresh and Mr. North today that I don’t think it’s the most horrible thing I’ve ever heard/watched either. In fact, I think the beat by German electronic producer Boyz Noize is decent and catchy.
As for the video, the colorful pop-art effects by Syndrome (and Kreay, herself…) are packed with blatant Kaws and SoMe rip-offs, Roy Lichtenstein cues, and Mishka eyeball prints….
but Kreay and her band of she-ferrets actually look cute. Dare I say…feminine?
Perhaps I bumped my head. But I don’t hate it…as much as I do this new Owl City x Carly Rae Jepson video that I just watched on Jezebel. Why did I do that to myself?
Watch Kreayshawn’s “Go Hard (La La La)”
And tell me, art reference gets ripped off the most in the video?
after the jump
Do you notice any of these “references” in the Kreayshawn x Syndrome video?:
-KAWS: a sample of his latest exhibit at Galerie Perrotin (Hong Kong). (via Arrested Motion)
-Roy Lichtenstein: amazing pop-art icon who subverted classic comic-book graphics on huge canvases. (“Ohh…Alright”, 1967)
-SoMe: award-winning graphic artist and video director, part of France’s Ed Banger crew. Did Justice’s “D.A.N.C.E” and Kid Cudi’s “Day ‘n’ Night” videos. (That Cudi video is still one of my favorite of all time.)
-Mishka: streetwear crew, uses lots of those classic punk bloodshot eyeball icons on their gear. Pretty sure Kreay owns a pair of these and said, let’s make a video out of my pants!
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