Kendrick Lamar is everywhere. Just days after a memorable performance on The Tonight Show, the TDE MC stars in a new ad for the ABC family sitcom Black-ish.

With a big red bowl handy, K. Dot crashes the couch while snacking on some cereal. Cast stars Anthony Anderson, Tracee Ellis Ross and their on-screen family try to shoot a video as Lamar’s To Pimp A Butterfly single “Alright” plays throughout the video.

Catch new episodes of Black-ish every Wednesday night at 9:30 p.m EST.

Continue after the jump….

#blackish. Even @kendricklamar. See the music video and watch Wednesdays 9:30|8:30c.

— black-ish (@black_ishABC) January 10, 2016

Previously: Kendrick Lamar Debuts “Untitled II” on The Tonight Show (Video)