Kanye West is taking over The Forum this week. The rapper/designer will hold what’s being dubbed an ‘unprecedented premiere event’ at the Los Angeles venue this week, to debut the music video for his current single “Famous.”

Continue after the jump….

Announced in a press release on Wednesday evening, the ‘groundbreaking’ visual for the lead single off Kanye’s The Life Of Pablo LP will premiere this Friday (June 24) at The Forum at 3 p.m. EST (1 p.m. PST).

Fans can join Kanye at the premiere by purchasing tickets for $25 at Ticketmaster starting tomorrow morning (June 23) at 10 a.m. PST. Los Angeles residents who are signed up to TIDAL can also obtain a limited amount of tickets by clicking here.

Like his highly-praised Yeezy Season 3 fashion show/The Life of Pablo album premiere at NYC’s Madison Square Garden in February, the “Famous” premiere will be live streamed globally on TIDAL for members and non-members. The music video will remain a one-week exclusive thereafter.

The news comes after both Kanye’s rumored co-manager Scooter Braun and close confidant Theophilus London both teased on social media that something major from West was on the way soon.

Photo via Andres Writes

Previously: Kanye West Announces ‘Saint Pablo’ North American Tour