Tue 17 Jun 2014
As we reported on Monday, Kanye West participated in a sit-down with Translation’s Steve Stoute and Ben Horowitz at this year’s Cannes festival. Earlier today, Yeezy expanded on his plans for the future and reiterated his gripes with pop culture & the Internet.
“Steve Jobs, as everyone knows, was my biggest influence. Just seeing the way he fought to make things easier for people. After he passed, I made it my life’s mission to do what he did inside of that company,” West said. “I dream to help raise the palette and raise the taste level of a generation and also be involved with the production and distribution and advertising of that thing everyone’s begging for.”
“The world as a whole is fucking ugly. The Internet as a whole is fucking ugly, too. But I’m not in the construction business,” he said. “I said to Kevin [Systrom], why don’t you let us redo Instagram? Now, you know, Instagram is nice. It’s nice looking. I’m not knocking it. But just in general, everyone spends all of their time looking at their screens or their phones. And just as a simple task, we could clean that up.”
UPDATE: Courtesy of The Stashed, watch the full 53-minute sitdown discussion between Kanye West, Steve Stoute, and Ben Horowitz below.
Continue after the jump…
“When people think celebrity, which is the highest form of communication—we’re like walking networks or TV shows or brands in ourselves—you don’t think good taste,” he said. “And I believe that bad taste is vulgar. It’s like cursing. I think the world can be saved through design. Because what is the most distasteful thing someone can do? Kill someone. So, good taste is the opposite of that.”
West’s allegiance to Apple runs deep—thus, he said, he’s not a fan of Samsung, almost by default. But he did say he respected Samsung’s decision to work with Jay Z, which brought the company priceless cultural credibility. The deal with Beats by Dre is Apple’s attempt at connecting with culture after losing its touch somewhat since Jobs’s death, he added.
“There would have been no Beats deal without the Samsung deal. It showed the No. 1 company the importance of connecting with culture,” said West. “The reason I said I didn’t like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the No. 1. I can’t work with anyone but Jay Z, because he’s No. 1. I can’t be with any girl but Kim, because that’s the girl whose pictures I look at the most and get turned on by. I’m not going to represent any company but Louis Vuitton, because that’s No. 1. … Samsung is not quite Apple, but it showed that Jimmy [Iovine] and Dre would be able to connect with the No. 1 influencers.”