Sun 9 Dec 2012
Known as Kanye West’s close friend and manager, Don C celebrated Art Basel weekend in Miami with a special in-store event for his premium Just Don snapback line. Held at UNKNWN on Friday afternoon in Miami’s high-end Aventura Mall, plenty of fans packed the boutique to view and purchase hats from the exclusive collection made only for the weekend. Among those who attended were LeBron James, who co-owns the store, plus Kanye West, his girlfriend Kim Kardashian, Jonathan Cheban, Pusha T, and industry executives Cortez Bryant and Gee Roberson.
Launched in 2011, the Just Don collection brings back a Chicago staple called “Buck 50″ where caps are customized with python and leather brims. Since the re-introduction, the item has been worn and made popular by Kanye West, Jay-Z, Big Sean, Will Smith, Pusha T, and recently Beyoncé. If you didn’t make the trip to Miami, don’t worry as you can purchase the standard collection at RSVP Gallery (Chicago), BBC New York City, Kith NYC, or these retailers worldwide. The exclusive line does come at a price as the limited pieces begin at $400.
View some photos from the event below….
Photos via Instagram