Sneaker enthusiasts and fans of Kanye West got to meet the man himself at the launch of his adidas Yeezy 750 Boost in NYC on Saturday morning. The rapper made a surprise appearance at the adidas Originals store in SoHo, personally presenting customers with a pair of the highly coveted hi-top sneaker. Retailing at $350, the shoe launched exclusively in New York City for NBA All-Star Weekend, where the only way to obtain a pair was on the newly launched adidas Confirmed app, which opened reservations on Thursday afternoon following Kanye’s adidas collection unveiling at a New York Fashion Week event.

The adidas Yeezy 750 Boost will launch worldwide on Saturday, February 28 at adidas flagship stores and select Consortium.

Continue after the jump……

Kanye hand delivering his Yeezy Boost to fans at the NYC Adidas store today. (via @luisramon914)

A video posted by TeamKanyeDaily (@teamkanyedaily) on

Photos via adidas Originals, ByFoley, wex1200 on Instagram

Previously: Kanye West Attends John Elliott & Co. New York Fashion Week Show