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The Roc in here! Kanye West and Jay Z extend their family business as DONDA, Kanye’s design and content company named after his late mother, has announced a partnership with Roc Nation. The deal will see Roc Nation handle Yeezy’s international recording brand and worldwide touring ventures, according to the press release. DONDA conceptualized the ambitious Yeezus campaign, as well as the Watch the Throne album packaging and tour design.

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