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A lot of dream were made and crushed in the sneakerworld today. Earlier today, Nike unexpectedly dropped their coveted Air Yeezy 2 online without any warning whatsoever. Arguably the most anticipated sneaker of 2013, most of us thought the shoe was canned once Kanye West publicly dissed the sneaker giant and signed on with Adidas. Well, 24 hours before the 10-Year anniversary of his debut album, College Dropout, Nike dropped a purchase link for the shoe on their Twitter. As you guessed, within minutes, all available pairs were sold out. Honestly, this was definitely a Beyonce move. There’s plenty of reputable sneakerheads out their that had no clue. I think the radio silence on certain “sneaker influencers” Twitter accounts right now is also saying something. Feel free to flood the comments section with related links, photos, commentary etc. We’ll keep this post updated all day.


Check out photos, release pics and Twitter reactions to the unexpected release below…

Here’s What Nike Did today

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Just look at these beauties

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The Twitter Reactions

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Related:
More Photos of the Red Nike ‘Air Yeezy 2′
Kim Kardashian Reveals New Photo of Nike Air Yeezy 2 “Red Octobers”
Kanye West Announces Air Yeezy 2 Giveaway in Support of ‘Yeezus’