Mon 30 Nov 2009
Mikey: Womens Wear Daily got a chance to talk with Shawn Carter on the upstarts of Rocawear, it’s growth, and the future of the brand. Many may think Hov isn’t as involved with the company as he once was, however the mogul still has big aspirations for Rocawear.
“Dame did a great job when he was here,” Carter said. “I just feel that I have a different way of running things, which I think is working out well. I let people make mistakes, and push them to be creative. I let a design team design. When they feel good about something they have created, it makes them want to do more. It makes them want to do their best. People are happy here. I’m not a controlling manager and I have a great team that makes me confident that things can run well when I’m on the road, and I’m proud of that.”
“So, in April 2007, he agreed to partner with Iconix Brand Group, which acquired the Rocawear brand for $204 million in cash. In the deal, Neil Cole, Iconix’s ceo, became Carter’s partner and in turn, Carter was going to help Cole with future Iconix deals.”
“I got to know Neil, and we now have the same mission: Our goal is to make Rocawear a $1 billion company,” he said. “It may take us more time than we would like since the economy is in the shape that it’s in, but I’m confident that we will get there.”
One of his biggest mistakes? “We really should have done some Rihanna Rocawear umbrellas when that song became a hit. We could have made a load of money on those. I’m still kicking myself.”